DRIVE BOOTH TRAFFIC:
Mobile Business Expo Co-Marketing Opportunities
Welcome to Mobile Business Expo! We're glad to have your company as an exhibitor. It is our goal to make sure your company has the best experience at the show. To accomplish this, we have developed several tools to help drive booth traffic, all of which are FREE opportunities for your company to promote its presence at the event to customers and prospects. It's best to get your co-marketing plan put together and started as soon as possible.
Invite customers and prospects to visit your booth:
- Mobile Business Expo Banner Ads, Logos and 50-word Event Description - Post on your Web site, on your events page or elsewhere to promote your presence at the event.
- Mobile Business Expo Free Expo Pass - Post on your Web site or in an email blast to customers/prospects.
You can also Login to the Exhibitor Resource Center (ERC) to access these tools.
Bookmark this page to make sure you have access to the ERC and the Mobile Business Expo co-marketing offers.
Email Blasts
By promoting a special discount on Mobile Business Expo educational content, your company has the opportunity to earn free conference passes or additional promotion on our Web site via a banner ad.
To participate, send a dedicated email blast to your internal lists OR include Mobile Business Expo event details, or special discount details, in your company's marketing communications. The rewards vary based on the number of email recipients. See chart below.
| Number of Recipients | Or Number of Insertions in Existing Communications | Rewards |
|---|---|---|
| 10K | 5 | Run-of-site banner ad on Interop.com for one month AND Two free Conference passes |
| 20K | 10 | Run-of-site banner ad on Interop.com for two months AND Four free Conference passes |
| 30K | 15 | Run-of-site banner ad on Interop.com for three months AND Six free Conference passes |
Interop will supply the creative—a co-branded HTML, text and/or PDF email promoting Interop and a 20% discount to your customers and prospects. To see past examples, send a request to Ally Thorndike via email at . Exhibitors also have the option to request slight customizations to the co-branded email template.
Free Expo Pass pdf
Distribute free Expo Passes to clients and prospects. This is an excellent way to invite customers and prospects to visit your booth at Mobile Business Expo. Distribute passes through all your sales channels, such as your customer base, prospects, sales offices and user groups to increase booth traffic.
The Expo Pass includes free admission to the Exposition, Keynotes, InteropNet, InteropLabs and free education. Download the Free Expo Pass now.
Dedicated Web Page
The Dedicated Web Page is a Web page that we build and host on our servers. The Dedicated Web Page will promote your company’s presence at MBX and may include: your company information, new product information, who is speaking at MBX from your company, 20% discount on all conference passes for your customers and prospects, booth information and anything else that helps to promote your presence at Mobile Business Expo New York. Please see www.mobilebusinessexpo.com/exhibitor_resource_center/micro.php for a sample. We’ll work with you to develop the Dedicated Web Page. Once built, send out a dedicated email blast to your customers and prospects and include a link to the Dedicated Web Page in your e-newsletter and company Web site.
Blurbs for Blogs
Encourage your company's bloggers to blog about your presence at the show. We'll provide blurbs for your bloggers to use. It's a simple and effective way to get the word out. Contact Ally Thorndike at 415.606.6782 or to get your company's custom Interop blog blurbs.
Contact
If you have any questions, need additional materials or would like the Mobile Business Expo Team to assist in the promoting of your onsite efforts, let us know and we can assist. Don't forget to take advantage of the special discount offers sent to exhibitors via email.
Contact Ally Thorndike at 415.606.6782 or with any co-marketing-related questions.
